Vigo Digital

Vigo Digital, a boutique digital agency based out of Sydney, Australia, entrusted us with the redesign of the website and solidify their content structure. Our challenge was to come up with a playful yet informative way to display the company information.

Client: Akansha Gupta
Date: September 1, 2017
Services: Concept, Design, User Experience, Website Design & Development, Graphic Design, Illustration

VISUAL RHYTHM & MNEMONIC IMAGERY.

Vigo Digital offers digital marketing and sales solutions for online brands and retailers.
With a wide range of service areas, including Inbound marketing, Growth-hacking, Demand Generation, Email Marketing, SEO and similar, they approached us to redesign their website and come up with a unique design proposition that serves as a visual counterpoint, conveying an experienced, yet approachable tone to its visitors.  To keep the impressive breadth and depth of content visually interesting, we created a playful modular design using image, graphics and typography-based layout blocks.

Among the key challenges was to update the brand’s visual identity and elucidate its core services and point of sale with bold, eye-catching design so that it stands out amongst its fellow competitors. To meet this objective, we added a complementary and extremely vivid color scheme to differentiate between the various solutions and offerings without affecting their core commonalities. For each section of the website, we pursued an almost exclusive pictorial approach so that a contemporary yet unique look, distinctive from each other was crafted for each & every page making the whole website look memorable & dynamic.

02. Experience

Coming up with a fresh design for an old and inundated website can be a delicate as well as challenging matter. For Vigo Digital, the main task was to create a new website and update the brand’s tonality. Our core approach was to focus on the visual aspects and create a website laced with enthusiastic images and illustrated process diagrams that visualize the various services and solutions the company has to offer.

03. Mobile Solutions

The goal for the mobile version of the site was an application-oriented and clutter-free user experience.

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05. Result

Overall the website features a spiraling and zooming canvas of content, colors, graphics & icons – each interactive and beautifully presented. It’s difficult to put to words & screens what this website looks like, so please take the site for a spin and let us know what you think!

Client: Akansha Gupta
Date: September 1, 2017
Services: Concept, Design, User Experience, Website Design & Development, Graphic Design, Illustration
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